For creative directors
Set the direction. Keep everyone on it.
A creative direction is a set of references and a few sentences about them. embeddd holds both, keeps the team saving into the same place, and gives the client one link that’s always up to date.
No credit card · Free to start · Private by default
Casting14 cards
Styling22 cards
Locations9 cards
Directions side by side
Put each route on its own board — “Sun-bleached”, “Night city”, “Studio clean” — inside the campaign’s project. Compare them in the sidebar by their covers, open each in full.
0:150:13- Warm, low light
- Natural materials
The team saves into the same project
Invite designers, photographers and stylists as editors. Every reference lands where everyone can see it — not in six camera rolls.
A client link that never goes stale
Share the project and send one link. As the team refines the boards, the client sees the latest version, with your notes explaining each choice.
Built on
The features behind it
Questions
Can I control who can edit?
Yes. Invite people as editors (add and arrange) or viewers (look only). Shared links are always view-only.
Can I use embeddd in a pitch?
Many directions are presented as a shared board. Open the link on a screen or send it ahead; it works on phones too.
Keep reading
Related
- Project referencesKeep every reference for a job in one project the whole team can open.
- Brand inspirationGather the look of a brand before you design it: type, colour, photography, tone.
- How to build a moodboard that actually helps you designMost moodboards are collections. The useful ones are arguments. Here’s how to build the second kind.
- embeddd vs MilanoteCollect first: references from every app saved into a self-arranging grid, searchable by text and colour.
Start your first board.
Save a Reel, drop a picture, paste a link. It takes a minute.
No credit card · Free to start · Private by default