For brand strategists
The evidence behind the strategy.
A strategy deck is a few big ideas and a lot of evidence: what the category looks like, what competitors say, what culture is doing. embeddd keeps the evidence organized so the ideas are easy to prove.
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Packaging
Casting
Product
Colour
Locations
TravelCategory codes at a glance
Save competitors’ packaging, ads and social posts onto a “Category” board. Seeing them side by side shows the codes everyone follows — and the space nobody owns.
0:150:13- Warm, low light
- Natural materials
Insight beside evidence
Write the insight in a note next to the references that prove it. When you build the deck, the thinking is already done.
Findable in the next project
Search across every board by word, tag or colour. Research from last year’s pitch is still useful — if you can find it.
Built on
The features behind it
Questions
Can I save articles and reports?
Save them as links — they become cards with a preview. Uploads are limited to photos and videos.
Can I share just part of my research?
Yes. Share one board, or a project containing only the boards you choose.
Keep reading
Related
- Creative researchCollect references while you research, then turn them into a point of view.
- Brand inspirationGather the look of a brand before you design it: type, colour, photography, tone.
- How to organize references for a branding projectOne project, a board per pillar, and a sentence on every choice.
Start your first board.
Save a Reel, drop a picture, paste a link. It takes a minute.
No credit card · Free to start · Private by default